Lucas Nord

Press pic 2_(Adéle Askelöf)

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“When I’m on stage, I don’t want to lie to the audience – what I sing has to be for real”

On his new forthcoming album Company, 24-year old Lucas Nord shares his
thoughts and feelings from a recent break up. The songs are about becoming
emotionally fucked up from spending your time loving someone, but not being
loved back in return. Recently Lucas Nord was peaking the Billboard Dance
Chart, and only a few years ago he was a ice hockey playing guy thinking
about studying marketing.

The summer of 2014 Lucas Nord found himself sitting on the sofa in his tiny
Stockholm-flat in something that could be described as a delayed teenage rebellion.
His writing process was grinding to a halt and when he managed to put something
down, it sounded shit. A creative block was starting to COME OVER HIM (overcome
him) and he knew it was time to make a move, do something. It was time for a drastic
change. “I’m never going back”, he thought as three weeks later he boarded a flight
to London.

But in an even smaller flat in Clapham he finally found his flow again. Five months of
bad weather, indian take aways and that eternal night time buzz of London life got his
creativity going once more. This eventually resulted in the mini album After You. It
was released in May 2015, this was his first release that was 100% Lucas Nord –
music, lyrics, vocals, production and mix. 

Lucas saw his first successes a few years earlier, when he started out as a producer
primarily. Run On Love, his single with Tove Lo, brought his name into the spotlight
in the US and since the release in 2013 the single has kept building and recently
made it to no. 1 on the Billboard Dance Chart. This is something that obviously has
risen curiousity and expectations ahead of his next album – Company. 

After his collaborations with Tove Lo and Urban Cone back in 2012, Lucas Nord has
continued to seek new directions for his music. What started with a heavy house and
strong electronic leaning has become lighter, more airey and with a sound mixing
pop and RnB.

“In the beginning I actually was a bit sceptical about moving into pop. But this is
actually the first time I have done something that is me.”

But pop is hardly anything new in Lucas Nord’s life. Already as a kid his mum
introduced him to new music bringing home records by the likes of Craig David and
Usher. Drums become a big obsession for him VERY early on. 

As did ice hockey. Up until the age of 16 he spent several days a week on the local
hockey rink, but his career as a goalie came to an abrupt end the day the team got a
new coach: “He was insane. During practice he used to play classical music on a ridiculously
loud volume whilst shouting and shooting pucks at us. That’s when I knew I had to
find something else to do.”

That “something else” was music – his other big passion in life, which he had since
the age of five. He spent his late teens attending the well-renowned Rytmus Music
School of Stockholm (where fellow artists like Icona Pop, Erik Hassle, Zara Larsson
also went) and this is where his passion for producing was born. Lucas had barely
graduated before the music industry started taking notice of him and his music and
his prospects for the future.

In terms of new collaborations, Lucas is currently prefering to work with close friends
to keep it intimate and honest. This shines through on the new album Company
where he has written with Melo, Emil Gustafsson and Rasmus Flyckt from Urban
Cone. What inspires him are impressions from new surroundings and situations or
from other musical genres. For a future album, Drake-fan Lucas Nord would not shy
away from bringing in elements from hip hop and a great rap-feature.

But until then all focus is on the new album Company. And quite possibly – maybe
even another heartbreak along the way. At least it’s a good source for new – and
heartfelt – material though.